Is Publicity vital for the growth of young businesses?
Is Publicity vital for the growth of young businesses?
Recently, Twitter and Super Sport announced their partnership in preparation for the FIFA 2022 world cup. Publicity and business go hand in hand. Huge brands invest a lot of resources into publicity and brand awareness.
Most young entrepreneurs are creatives. However, to get the business moving, you need to also focus on the marketing part of the business, at your own level. Businesses are set up primarily for the purpose of profit, except it is for charity purposes. To make a profit, you need to make sales. To make sales, you need an audience.
Without publicity and awareness, you’ll either have a poor audience or no audience at all.
Five ways to generate publicity for your new business;
-Leverage on social media
A lot of customers are on Facebook and Instagram. It is a good way of connecting your audience with your products.
-Create a friendly website
A good website with relevant keywords will show up on internet search engines such as Google.
-Network with other businesses
Just as no man is an island, that is how no business can exist in isolation. Networking or partnering with other businesses will improve your coverage. For instance, a photographer can partner with a make-up artist.
-Ask customers for reviews
Reviews come in handy for most businesses especially travel agencies, hotels, restaurants, etc. Most buyers depend on references and reviews to make a business decision.
-Create newsworthy buzz
You can host events such as a business opening with your friends in attendance, an event to give back to the community, etc. This can be done in partnership with journalists, bloggers, etc who may want to cover your event.
Any of these methods will give you and your business a head-start in the entrepreneurship world.
Together we win.
@ Nkese Umofia
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Our vision is to raise Godly High-Flyers. Email us: info@cymi.org.ng
